Mar 4, 2024
In this episode my conversation is with Nicky Applegarth, MD of award winning digital marketing agency, Ayima. This agency serves many of the world’s biggest brands with a global team of just over 100. Nicky started her digital career back in 1999 in a small website design and build agency at a time when mobile phones were simply used to make phone calls and send text messages. In 2013 she took a five-month career and life break exploring South America on her own. The experience gave her a new sense of balance but it was shortlived and she was soon on ‘that treadmill’. Lockdown forced her to revisit balance and she shares how.
Nicky gives us her three words for happiness, success and balance:
NO
FIT and
KINDNESS
and our conversation explores the challenges of recruiting a younger generation and how expectations have changed for this generation
Recommended read: Every Dog, A book of over 450 breeds – Nancy Hajeski
Recommended film: Harry Potter and the Philosopher’s Stone
Recommended podcast: Drinking from the Toilet – Hannah Branigan
Sarah:
Instagram: cripps.sarah and bigbalancetheory
Twitter: @sarahcripps7 and @theory_balance
LinkedIn: https://www.linkedin.com/in/sarahcrippsand https://www.linkedin.com/company/big-balance-theory/
Linktr.ee/bigbalancetheory
Guest: Nicky Applegarth
Producer, Karen Pirie
Twitter: @karenepirie